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He says data from the website suggests that as men get older, the age gap they might countenance beneath them widens. But it's not always advisable to advertise just how important apostrophe usage is to you.
I love laughing
Is that humour going to resonate with a potential partner? It keeps popping up because most people have a limited vocabulary for expressing what they want romantically, he adds.
In his blog, Everyday Heartbreakhe takes particular displeasure at someone who lists liking going to public lectures at the London School of Economics - along with stripy tops. Variations on this are "I'm laid back" and "I'm down to earth. In the process, millions of people will try to summarise their characters in just a few paragraphs.
For over 50 daters, photo and bio information are keys to online dating success
Women lie about their weight and their age to emphasise their child-bearing potential. So you've pretty much described everyone on the website. But the problem is deeper than that for her. England isn't a fan of profiles where all the photos show the dater in an impoverished country doing something mildly dangerous.
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For example, rather than saying that you're funny, say something that you find funny. So a year-old man might look for someone between 22 to 35 - up to nine years younger than him. Attitude towards height is one of the most curious aspects about straight dating sites.
England highlights this as one of his top meaningless phrases. But trying to demonstrate one's sincerity very often appears contrived.
Usually accompanied by a fulsome description of a high-powered, achievement-filled and cosmopolitan life. Try to find out where you've both been and where you'd both love to go". Doherty says this is alling that "I'm not desperate, I'm not needy, I'm not lonely.
The key lies always in being specific, according to Gooding. Find me someone that doesn't think their friends are important to them," he says. Covering too many bases is a particular bugbear of Ben England.
I'm new to this, so here goes
Dating website OK Cupid notes that this is the most lied about aspect on online dating. She says on the advice blog for the dating site Plenty of Fish that the problem is that these words "can't be proven until someone gets to know you". But composing a profile that makes you sound fascinating and unique is harder than it sounds.
Other meaningless phrases, she says, include: "I'm a glass half-full kind of person. A variant on this is "I like cosying up in front of the fire". He says people who say phrases like this are trying to say "being on here does not mean that I have deficits as a person".
But he had enough time to be irked by descriptions in profiles that were consciously trying to please everyone. Christian Rudder argues on the OK Cupid blog that while the ratio of men to women on straight dating sites stays stable as people get older, the male fixation on youth distorts the dating pool. Lists of descriptors such as smart, attractive, romantic, thoughtful, trustworthy, sexy, passionate, fearless, honest or friendly are labelled "empty adjectives" by dating coach Erika Ettin.
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This is an attempt to be light-hearted, says Doherty. My already rich life would be enhanced". Normal people don't feel the need to prove themselves. As an anthropologist, Fisher says she understands that people are trying to express their love of nature, downtime and intimacy.
The Muddy Matches blog suggests people bring this up time and again because talking about travel is also a good way to establish common interests, but it warns "don't jabber on about your trip for ages without drawing breath. Women looking for men often demand someone over 6ft and men often lie about how tall they are.
I'm a very happy, full person.
It's not enough to be average. It's not a phrase to take at face value, he says. Dating coach Laurie Davis loves laughing at this generic assertion.
The anonymous "single mother on the edge", who writes Gappy Tales, writes in her blog that she would "take a vow of celibacy" if she saw this phrase one more time. This betrays its author's discomfort about using an internet dating site, says William Doherty, professor of family social science at the University of Minnesota. An increasingly common statement on some dating sites. These stock traits are in so many profiles, I practically skip right over them. It's boring and shows no creativity.
People may say they're funny, but how? But anyone who browses a few profiles will quickly become very familiar with a handful of phrases. January is a boom month for the online dating industry as millions turn to the internet to find love. It's a good idea to be suspicious of anyone who has to assert that they are normal. When Rudder looked at men's messaging habits, he found they were pursuing women even younger than their stated age range.
She is paid to rewrite people's dating profiles and this is one of the phrases she sees - and urges her clients to ditch - time and time again. It's a phrase that irks Match.
According to him"we've seen it all before". It doesn't matter whether you met them in Waitrose in a club or on the internet.
Grammar fanatics are over-represented on some online dating sites. She suggests on dating website Your Tango that it makes people look unoriginal. But it doesn't help them stand out from the crowd. Dating coach Julie Spira concurs. A year-old might look for a woman up to 15 years younger than him, Rudder suggests.
Some people may even go as far as to specify they are after a Bonnie to their Clyde - or vice versa. Plus, who would ever describe themselves otherwise, says Foxton. The year-old marketing director was only on Guardian Soulmates for one month before he found his girlfriend. For him, it shows that there is still a stigma to online dating. His point is that far too many people put their likes Oklahoma things that it's very rare to dislike. On average, it suggests, people dating two inches shorter than they say they profile.
Davis says the problem with phrases like these is that they don't help with the main purpose of the profile - they're not "prompts" that act as conversation-starters. The first guy I went on a date with from Soulmates was into astronomy and 17th century harpsichord music. So a typical description would be 'I'm a fun active girl who likes to hang out with her friends and watch movies'.
Doherty headlines this kind of stuff is appropriated from romantic comedies, novels and reading other people's profiles. Davis also takes issue with starting sentences with "My friends say Along with its cousin - "I like Sunday brunch in the pub with the papers and trawling round bric-a-brac markets" - this is a potentially bland description of weekend leisure time.
People say they're kind but unless they demonstrate that, it's meaningless.
I love laughing too. Greg Hendricks echoes this complaint. It's often a prelude to a list of varied and often esoteric interests from someone who is "achingly hip, unflinchingly bright and invariably bearded", as Guardian Soulmates daters are described on Bella Battle's blog.
The reason people feel the need to state how good their life is is because they still feel uncomfortable being involved in online dating, Doherty suggests. Fisher says men lie about two things - their height and their salary. Why are you lying about something? Foxton says that when he was on his mission to date 28 women, what seemed to surprise them most was that he was exactly the height he had said he was.
But the men's stated age range doesn't tell the full story.
She says people should avoid it. It seems to be linked with intimacy and they don't have the imagination to come up with what is meaningful to them. It's somewhere you're trying to find someone fabulous," says Davis.